The Plot of the Book "Factory of Happy Citizens: How the Industry of Happiness Controls Our Lives" The book "Factory of Happy Citizens" by Ева Иллуз, Эдгар Кабанас is a thought-provoking exploration of how the industry of happiness controls our lives and shapes our society. The author argues that the pursuit of happiness has become an all-consuming force in modern society, driving individuals to seek out new technologies, products, and experiences that promise to bring them joy and fulfillment. However, this relentless pursuit of happiness has also led to a loss of autonomy, creativity, and meaning in our lives. The book begins by examining the history of the concept of happiness and how it has evolved over time. From ancient philosophers like Aristotle to modern psychologists like Martin Seligman, the author traces the development of the idea of happiness and its impact on human culture. They argue that the industrialization of happiness has created a culture of consumption, where people are constantly seeking the next best thing to make them happy, rather than finding true fulfillment in their lives. The author then delves into the various ways in which technology has influenced our understanding of happiness. With the rise of social media, for example, we have become accustomed to sharing our lives with others online, creating a culture of performative happiness where people present a curated version of themselves to the world. This has led to a culture of comparison, where people feel pressure to keep up with others' seemingly perfect lives. The author argues that this constant need for validation and comparison has eroded our sense of self-worth and has contributed to the rise of mental health issues such as anxiety and depression.

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