fecher@degruyter. com. The book "Ethnolinguistics Boas Sapir and Whorf Revisited Contributions to the Sociology of Language [CSL] 27 German Edition" is an essential read for anyone looking to gain a deeper understanding of the relationship between language, culture, and technology. This comprehensive volume explores the evolution of technology and its impact on human communication, highlighting the need for a personal paradigm shift in how we perceive and understand technological advancements. As the world becomes increasingly interconnected, it is crucial that we develop a unified perspective on the role of technology in our lives, and this book provides valuable insights into how we can achieve this goal. The book begins by examining the work of influential linguists such as Franz Boas, Edward Sapir, and Benjamin Lee Whorf, who laid the foundation for the field of ethnolinguistics. Their groundbreaking research on the relationship between language, culture, and society sets the stage for the subsequent chapters, which delve into the ways in which technology has influenced human communication and the implications of these changes for society as a whole. One of the central themes of the book is the idea that language and culture are constantly evolving, and that technology has played a significant role in shaping these developments.

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