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The Rise of Cable Programming in the United States: Revolution or Evolution? (Texas Film and Media Studies Series) - Megan Mullen June 1, 2003 PDF  BOOKS
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The Rise of Cable Programming in the United States: Revolution or Evolution? (Texas Film and Media Studies Series)
Author: Megan Mullen
Year: June 1, 2003
Format: PDF
File size: PDF 1.3 MB
Language: English



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The Rise of Cable Programming in the United States: Revolution or Evolution? Introduction: In 1971, the Sloan Commission on Cable Communications compared the development of cable television to the invention of movable type and the telephone, predicting that it would revolutionize the way we consume media. However, a quarter century later, cable television had become almost indistinguishable from broadcast television, with programming that closely resembled and relied upon traditional broadcast content. In this book, Megan Mullen examines the first half-century of cable television to understand why it failed to live up to its promise as a radically different means of communication. Through textual analysis, oral histories, and regulatory history, she chronicles the developments of cable programming in the United States during three critical stages: the early community antenna (CATV) years (1948-1967), the optimistic and blue sky years (1968-1975), and the early satellite years (1976-1995). This history reveals how cable's roots as a retransmitter of broadcast signals, regulatory constraints, and economic success of broadcast or broadcast-type programs combined to defeat most utopian visions for cable programming.
The Rise of Cable Programming in the United States: Revolution or Evolution? Введение: в 1971 году Комиссия Слоуна по кабельной связи сравнила развитие кабельного телевидения с изобретением подвижного типа и телефона, предсказав, что это произведет революцию в том, как мы потребляем средства массовой информации. Однако четверть века спустя кабельное телевидение стало почти неотличимым от вещательного телевидения, с программами, которые очень напоминали и полагались на традиционный вещательный контент. В этой книге Меган Маллен рассматривает первые полвека кабельного телевидения, чтобы понять, почему оно не смогло выполнить свое обещание в качестве кардинально иного средства коммуникации. С помощью текстового анализа, устной истории и нормативной истории она ведет хронику развития кабельного программирования в Соединенных Штатах на трех критических этапах: ранние годы общественной антенны (CATV) (1948-1967), оптимистические и голубые годы неба (1968-1975) и ранние спутниковые годы (1976-1995). Эта история показывает, как корни кабеля как ретранслятора вещательных сигналов, нормативных ограничений и экономического успеха вещательных или вещательных программ объединились, чтобы победить большинство утопических представлений о кабельном программировании.
The Rise of Cable Programming in the United States: Revolution or Evolution? Introduction : En 1971, la Commission Sloane pour les communications par câble a comparé le développement de la télévision par câble à l'invention du type mobile et du téléphone, prédisant que cela révolutionnerait la façon dont nous consommons les médias. Cependant, un quart de siècle plus tard, la télévision par câble est devenue presque indissociable de la télévision de radiodiffusion, avec des émissions qui ressemblaient beaucoup et dépendaient du contenu de radiodiffusion traditionnel. Dans ce livre, Megan Mullen considère le premier demi-siècle de télévision par câble pour comprendre pourquoi elle n'a pas été en mesure de tenir sa promesse comme un moyen de communication radicalement différent. Par l'analyse textuelle, l'histoire orale et l'histoire normative, elle tient une chronique du développement de la programmation câblée aux États-Unis à trois étapes critiques : les premières années de l'antenne publique (CATV) (1948-1967), les années optimistes et bleues du ciel (1968-1975) et les premières années satellites (1976-1995). Cette histoire montre comment les racines du câble en tant que retransmetteur de signaux de radiodiffusion, les contraintes réglementaires et le succès économique des émissions de radiodiffusion ou de radiodiffusion se sont combinées pour vaincre la plupart des perceptions utopiques de la programmation câblée.
The Rise of Cable Programming in the United States: Revolution or Evolution? Introducción: en 1971, la Comisión Sloan por cable comparó el desarrollo de la televisión por cable con la invención del tipo móvil y el teléfono, prediciendo que revolucionaría la forma en que consumimos los medios. n embargo, un cuarto de siglo después, la televisión por cable se volvió casi indistinguible de la televisión por radiodifusión, con programas que se asemejaban mucho y confiaban en los contenidos de radiodifusión tradicionales. En este libro, Megan Mullen repasa el primer medio siglo de televisión por cable para entender por qué no ha podido cumplir su promesa como un medio de comunicación radicalmente diferente. A través del análisis textual, la historia oral y la historia normativa, lleva una crónica del desarrollo de la programación por cable en Estados Unidos en tres etapas críticas: los primeros de la antena pública (CATV) (1948-1967), los optimistas y azules del cielo (1968-1975) y los primeros satelitales (1976-1995). Esta historia muestra cómo las raíces del cable como repetidor de señales de radiodifusión, las limitaciones reglamentarias y el éxito económico de los programas de radiodifusión o radiodifusión se han unido para derrotar a la mayoría de las ideas utópicas sobre la programación por cable.
The Rise of Cable Programming in the United States: Revolution or Evolution? Introdução: Em 1971, a Comissão Slowne de TV a cabo comparou o desenvolvimento da TV a uma invenção do tipo ágil e do telefone, prevendo que isso iria revolucionar a forma como consumimos os meios de comunicação. No entanto, um quarto de século depois, a TV a cabo tornou-se quase indistinguível da televisão de transmissão, com programas que se assemelhavam e dependiam dos conteúdos tradicionais de transmissão. Neste livro, Megan Mullen aborda o primeiro meio século de TV a cabo para entender por que não cumpriu sua promessa como um meio de comunicação radicalmente diferente. Através de análise de texto, história oral e história regulatória, ela conduz a crônica do desenvolvimento da programação por cabo nos Estados Unidos em três fases críticas: os primeiros anos da antena pública (CATV) (1948-1967), os anos otimistas e azuis do céu (1968-1975) e os anos iniciais dos satélites (1976-1995). Esta história mostra como as raízes do cabo como um transmissor de sinais de transmissão, restrições regulatórias e sucesso econômico de programas de transmissão ou transmissão se uniram para derrotar a maioria das noções utópicas de programação por cabo.
The Rise of Cable Programming in the United States: Revolution or Evolution? Introduzione: nel 1971 la Sloan Cabling Commission ha confrontato l'evoluzione della TV via cavo con l'invenzione del tipo mobile e del telefono, prevedendo che questo avrebbe rivoluzionato il modo in cui consumiamo i media. Ma un quarto di secolo dopo, la tv via cavo divenne quasi ineluttabile dalla TV, con programmi che ricordavano e si affidavano molto ai contenuti tradizionali. In questo libro Megan Mullen affronta il primo mezzo secolo di tv via cavo per capire perché non è riuscito a mantenere la sua promessa come mezzo di comunicazione radicalmente diverso. Attraverso l'analisi testuale, la storia orale e la storia normativa, porta la cronaca dell'evoluzione della programmazione via cavo negli Stati Uniti in tre fasi critiche: i primi anni dell'antenna pubblica (CATV) (1948-1967), gli anni ottimistici e blu del cielo (1968-1975) e i primi anni satellitari (1976-1995). Questa storia mostra come le radici del cavo come un trasmettitore di segnali di trasmissione, vincoli normativi e il successo economico dei programmi di trasmissione o trasmissione si sono uniti per sconfiggere la maggior parte delle visioni utopiche della programmazione via cavo.
The Rise of Cable Programming in the United States: Revolution or Evolution? Einleitung: 1971 verglich die Sloan Cable Communications Commission die Entwicklung des Kabelfernsehens mit der Erfindung des beweglichen Typs und des Telefons und prognostizierte, dass dies die Art und Weise, wie wir die Medien konsumieren, revolutionieren würde. Ein Vierteljahrhundert später war Kabelfernsehen jedoch fast nicht mehr vom Rundfunkfernsehen zu unterscheiden, mit Programmen, die sehr an traditionelle Rundfunkinhalte erinnerten und sich darauf stützten. In diesem Buch untersucht Megan Mullen das erste halbe Jahrhundert des Kabelfernsehens, um zu verstehen, warum es sein Versprechen als radikal anderes Kommunikationsmittel nicht einlösen konnte. Mit Textanalyse, Oral History und normativer Geschichte zeichnet sie die Entwicklung der Kabelprogrammierung in den Vereinigten Staaten in drei kritischen Phasen nach: den frühen Jahren der öffentlichen Antenne (CATV) (1948-1967), den optimistischen und blauen Jahren des Himmels (1968-1975) und den frühen Satellitenjahren (1976-1995). Diese Geschichte zeigt, wie die Wurzeln des Kabels als Repeater von Rundfunksignalen, regulatorischen Einschränkungen und dem wirtschaftlichen Erfolg von Rundfunk- oder Rundfunkprogrammen zusammenkamen, um die meisten utopischen Vorstellungen von Kabelprogrammierung zu besiegen.
Rozwój programowania kablowego w Stanach Zjednoczonych: rewolucja czy ewolucja? Wprowadzenie: W 1971 r. Sloan Cable Commission porównała rozwój telewizji kablowej z wynalazkiem typu ruchomego i telefonu, przewidując, że zrewolucjonizuje sposób konsumpcji mediów. Jednak ćwierć wieku później telewizja kablowa stała się niemal nie do odróżnienia od telewizji nadawanej, z programami, które ściśle przypominały i polegały na tradycyjnych treści nadawanych. W tej książce Megan Mullen patrzy na pierwsze półwiecze telewizji kablowej, aby zrozumieć, dlaczego nie udało jej się zrealizować obietnicy jako radykalnie innego nośnika komunikacji. Dzięki analizie tekstowej, historii ustnej i historii normatywnej, kronika rozwoju programowania kablowego w Stanach Zjednoczonych w trzech krytycznych fazach: wczesnych latach anteny publicznej (CATV) (1948-1967), optymistycznych i niebieskich latach nieba (1968-1975) oraz wczesnych latach satelitarnych (1976-1995). Historia ta pokazuje, jak korzenie kabla jako repeater sygnałów transmisji, ograniczenia regulacyjne, a sukces ekonomiczny programów nadawanych lub nadawanych zjednoczył się, aby pokonać większość utopijnych pojęć programowania kablowego.
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Amerika Birleşik Devletleri'nde Kablo Programlamanın Yükselişi: Devrim mi Evrim mi? 1971'de Sloan Kablo Komisyonu, kablolu televizyonun gelişimini hareketli tipin ve telefonun icadı ile karşılaştırdı ve medyayı tüketme biçimimizde devrim yaratacağını öngördü. Bununla birlikte, çeyrek yüzyıl sonra, kablolu televizyon, geleneksel yayın içeriğine çok benzeyen ve dayanan programlarla yayın televizyonundan neredeyse ayırt edilemez hale geldi. Bu kitapta Megan Mullen, neden radikal olarak farklı bir iletişim aracı olarak sözünü yerine getiremediğini anlamak için kablolu televizyonun ilk yarım yüzyılına bakıyor. Metinsel analiz, sözlü tarih ve normatif tarih aracılığıyla, Amerika Birleşik Devletleri'nde kablo programlamanın gelişimini üç kritik aşamada anlatıyor: kamu anteninin ilk yılları (CATV) (1948-1967), iyimser ve mavi gökyüzü yılları (1968-1975) ve erken uydu yılları (1976-1995). Bu tarih, yayın sinyallerinin bir tekrarlayıcısı olarak kablonun köklerinin, düzenleyici kısıtlamaların ve yayın veya yayın programlarının ekonomik başarısının, çoğu ütopik kablo programlama kavramını yenmek için nasıl bir araya geldiğini göstermektedir.
صعود برمجة الكابلات في الولايات المتحدة: ثورة أم تطور ؟ مقدمة: في عام 1971، قارنت لجنة كابل سلون تطوير تلفزيون الكابل باختراع النوع المنقول والهاتف، وتوقعت أنه سيحدث ثورة في الطريقة التي نستهلك بها الوسائط. ومع ذلك، بعد ربع قرن، أصبح تلفزيون الكابل غير قابل للتمييز تقريبًا عن البث التلفزيوني، حيث كانت البرامج تشبه إلى حد كبير محتوى البث التقليدي وتعتمد عليه. في هذا الكتاب، تنظر ميغان مولين إلى النصف قرن الأول من تلفزيون الكابل لفهم سبب فشلها في الوفاء بوعدها كوسيلة اتصال مختلفة جذريًا. من خلال التحليل النصي والتاريخ الشفوي والتاريخ المعياري، تؤرخ تطور برمجة الكابلات في الولايات المتحدة خلال ثلاث مراحل حرجة: السنوات الأولى للهوائي العام (1948-1967)، سنوات السماء الزرقاء المتفائلة (1968-1975)، والسنوات الأولى للأقمار الصناعية (1976-1995). يوضح هذا التاريخ كيف أن جذور الكابل كمكرر لإشارات البث، والقيود التنظيمية، والنجاح الاقتصادي لبرامج البث أو البث اجتمعت معًا لهزيمة معظم المفاهيم الطوباوية لبرمجة الكابلات.

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