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Primalbranding: Create Belief Systems that Attract Communities - Patrick Hanlon January 1, 2006 PDF  BOOKS
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Primalbranding: Create Belief Systems that Attract Communities
Author: Patrick Hanlon
Year: January 1, 2006
Format: PDF
File size: PDF 956 KB
Language: English



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Primalbranding Create Belief Systems That Attract Communities The book "Primalbranding Create Belief Systems That Attract Communities" by Patrick Hanlon offers a comprehensive guide to understanding the power of belief systems in shaping the success of brands and communities. The author argues that the key to creating a successful brand lies in developing a strong belief system that resonates with the target audience, and this can be achieved by understanding and applying the seven definable assets known as the primal code. These assets are the foundation upon which a brand's identity, values, and purpose are built, and they have the power to attract and engage a community of loyal followers. The primal code consists of seven elements: 1. The Creation Story: This element involves crafting a compelling narrative that explains the origin and history of the brand, providing a sense of depth and meaning for consumers. 2. The Hero's Journey: This element focuses on the transformational journey that the brand takes its customers on, helping them to overcome challenges and achieve their goals. 3. The Ritual: This element involves creating a set of practices and traditions that help to reinforce the brand's identity and create a sense of belonging among its followers. 4. The Taboo: This element deals with the forbidden or prohibited aspects of the brand, making it more alluring and exclusive. 5.
Primalbranding Create Belief Systems That Attraction Communities Книга Патрика Хэнлона «Primalbranding Create Belief Systems That Attraction Communities» предлагает комплексное руководство по пониманию силы систем убеждений в формировании успеха брендов и сообществ. Автор утверждает, что ключ к созданию успешного бренда лежит в разработке сильной системы убеждений, которая резонирует с целевой аудиторией, и это может быть достигнуто путем понимания и применения семи определяемых активов, известных как основной код. Эти активы являются основой, на которой строится идентичность бренда, его ценности и цели, и они способны привлекать и вовлекать сообщество лояльных последователей. Основной код состоит из семи элементов: 1. История создания: этот элемент включает в себя создание убедительного повествования, которое объясняет происхождение и историю бренда, обеспечивая ощущение глубины и смысла для потребителей. 2. The Hero's Journey: этот элемент фокусируется на трансформационном путешествии, которое берет на себя бренд своих клиентов, помогая им преодолевать вызовы и достигать своих целей. 3. Ритуал: Этот элемент включает в себя создание набора практик и традиций, которые помогают укрепить идентичность бренда и создать чувство принадлежности среди его последователей. 4. Табу: этот элемент имеет дело с запрещенными или запрещенными аспектами бренда, что делает его более манящим и эксклюзивным. 5.
Primalbranding Create Belief Systems That Attraction Communities livre de Patrick Hanlon « Primalbranding Create Belief Systems That Attraction Communities » offre un guide complet pour comprendre la force des systèmes de croyance dans la formation du succès des marques et des communautés. L'auteur affirme que la clé de la création d'une marque réussie réside dans le développement d'un système de croyance solide qui résonne avec le public cible, ce qui peut être réalisé en comprenant et en appliquant sept actifs définis, connus sous le nom de code principal. Ces actifs sont la base sur laquelle se fonde l'identité de la marque, ses valeurs et ses objectifs, et ils sont capables d'attirer et d'impliquer une communauté de fidèles adeptes. code principal se compose de sept éléments : 1. Histoire de la création : cet élément comprend la création d'une narration convaincante qui explique l'origine et l'histoire de la marque, fournissant une sensation de profondeur et de sens pour les consommateurs. 2. The Hero's Journey : cet élément se concentre sur un voyage de transformation qui prend la marque de ses clients en les aidant à relever les défis et à atteindre leurs objectifs. 3. Rituel : Cet élément comprend la création d'un ensemble de pratiques et de traditions qui contribuent à renforcer l'identité de la marque et à créer un sentiment d'appartenance parmi ses adeptes. 4. Tabou : cet élément traite des aspects interdits ou interdits de la marque, ce qui le rend plus attrayant et exclusif. 5.
Primalbranding Create Belief Systems That Attraction Communities de Patrick Hanlon «Primalbranding Create Belief Systems That Attraction Communities» ofrece una guía integral para comprender el poder de los sistemas de creencias en la formación del éxito de marcas y comunidades. autor sostiene que la clave para crear una marca exitosa radica en el desarrollo de un fuerte sistema de creencias que resuene con el público objetivo, y esto se puede lograr entendiendo y aplicando los siete activos definibles conocidos como código principal. Estos activos son la base sobre la que se construye la identidad de la marca, sus valores y objetivos, y son capaces de atraer e involucrar a una comunidad de seguidores leales. código principal consta de siete elementos: 1. Historia de la creación: este elemento incluye la creación de una narrativa convincente que explique el origen y la historia de la marca, proporcionando una sensación de profundidad y significado para los consumidores. 2. Viaje de Hero: este elemento se centra en un viaje transformador que asume la marca de sus clientes, ayudándoles a superar los retos y alcanzar sus objetivos. 3. Ritual: Este elemento incluye la creación de un conjunto de prácticas y tradiciones que ayudan a fortalecer la identidad de la marca y crear un sentido de pertenencia entre sus seguidores. 4. Tabú: este elemento trata aspectos prohibidos o prohibidos de la marca, lo que lo hace más atractivo y exclusivo. 5.
Primalbranding Create Belief Systems That Atration Communities Livro de Patrick Hanlon «Primalbranding Create Belief Systems That Atration Communities» oferece um guia completo para compreender o poder dos sistemas de crença na formação do sucesso de marcas e comunidades. O autor afirma que a chave para a criação de uma marca de sucesso está no desenvolvimento de um forte sistema de crenças que ressoa com o público-alvo, e isso pode ser alcançado através da compreensão e aplicação de sete ativos determinados conhecidos como código-base. Estes bens são a base da identidade da marca, dos seus valores e objetivos, e são capazes de atrair e envolver uma comunidade de seguidores leais. O código principal é composto por sete elementos: 1. História da criação: Este elemento inclui a criação de uma narrativa convincente que explica a origem e a história da marca, proporcionando uma sensação de profundidade e sentido para os consumidores. 2. The Hero's Journal: Este elemento é focado em uma jornada transformadora que assume a marca dos seus clientes, ajudando-os a superar desafios e alcançar seus objetivos. 3. Ritual: Este elemento inclui a criação de um conjunto de práticas e tradições que ajudam a fortalecer a identidade da marca e criar um sentimento de pertencimento entre os seus seguidores. 4. Tabu: Este item lida com aspectos proibidos ou proibidos da marca, o que o torna mais amplo e exclusivo. 5.
Primalbranding Create Belief Systems That Attraction Communities Il libro di Patrick Hanlon «Primalbranding Create Belief Systems That Attraction Communities» offre una guida completa per la comprensione del potere dei sistemi di convinzione nella formazione del successo dei marchi e delle comunità. L'autore sostiene che la chiave per creare un marchio di successo sta nello sviluppo di un forte sistema di convinzioni che risuona con il pubblico target, e questo può essere raggiunto comprendendo e applicando sette beni definiti noti come codice base. Questi beni sono la base su cui costruire l'identità del marchio, i suoi valori e i suoi obiettivi, e sono in grado di attrarre e coinvolgere una comunità di fedeli seguaci. Il codice principale è composto da sette elementi: 1. Storia della creazione: questo elemento include la creazione di una narrazione convincente che spiega l'origine e la storia del marchio, fornendo una sensazione di profondità e senso ai consumatori. 2. The Hero's Journey è un elemento che si concentra sul viaggio di trasformazione che porta avanti il marchio dei propri clienti, aiutandoli a superare le sfide e raggiungere i propri obiettivi. 3. Rituale: Questo elemento include la creazione di una serie di pratiche e tradizioni che aiutano a rafforzare l'identità del marchio e a creare un senso di appartenenza tra i suoi seguaci. 4. Tabù: questo elemento ha a che fare con aspetti proibiti o proibiti del marchio, che lo rendono più semplice ed esclusivo. 5.
Primalbranding Create Belief Systems That Attraction Communities Patrick Hanlons Buch „Primalbranding Create Belief Systems That Attraction Communities“ bietet einen umfassenden itfaden zum Verständnis der Macht von Glaubenssystemen bei der Gestaltung des Erfolgs von Marken und Communities. Der Autor argumentiert, dass der Schlüssel zum Aufbau einer erfolgreichen Marke in der Entwicklung eines starken Glaubenssystems liegt, das mit der Zielgruppe mitschwingt, und dies kann durch das Verständnis und die Anwendung von sieben definierbaren Assets erreicht werden, die als Core-Code bezeichnet werden. Diese Vermögenswerte sind die Grundlage, auf der die Identität der Marke, ihre Werte und Ziele aufgebaut sind, und sie sind in der Lage, eine Gemeinschaft treuer Anhänger anzuziehen und einzubeziehen. Der Hauptcode besteht aus sieben Elementen: 1. Schöpfungsgeschichte: Dieses Element beinhaltet die Schaffung einer überzeugenden Erzählung, die den Ursprung und die Geschichte der Marke erklärt und den Verbrauchern ein Gefühl von Tiefe und Bedeutung vermittelt. 2. The Hero's Journey: Dieses Element konzentriert sich auf eine transformative Reise, die die Marke ihrer Kunden übernimmt und ihnen hilft, Herausforderungen zu meistern und ihre Ziele zu erreichen. 3. Ritual: Dieses Element beinhaltet die Schaffung einer Reihe von Praktiken und Traditionen, die dazu beitragen, die Identität der Marke zu stärken und ein Zugehörigkeitsgefühl unter ihren Anhängern zu schaffen. 4. Tabu: Dieses Element befasst sich mit den verbotenen oder verbotenen Aspekten der Marke, was sie einladender und exklusiver macht. 5.
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Primal Marka Oluşturma Toplulukları Çeken İnanç stemleri Oluşturma Patrick Hanlon'un Primal Marka Oluşturma Toplulukları, marka ve toplulukların başarısını şekillendirmede inanç sistemlerinin gücünü anlamak için kapsamlı bir rehber sunar. Yazar, başarılı bir marka oluşturmanın anahtarının, hedef kitleyle rezonansa giren güçlü bir inanç sistemi geliştirmede yattığını ve bunun temel kod olarak bilinen yedi tanımlanabilir varlığın anlaşılması ve uygulanmasıyla sağlanabileceğini savunuyor. Bu varlıklar, bir markanın kimliğinin, değerlerinin ve hedeflerinin üzerine inşa edildiği temeldir ve sadık takipçilerden oluşan bir topluluğun ilgisini çekebilir ve ilgisini çekebilir. Ana kod yedi unsurdan oluşur: 1. Yaratılış tarihi: Bu unsur, markanın kökenini ve tarihini açıklayan, tüketiciler için derinlik ve anlam duygusu sağlayan zorlayıcı bir anlatı oluşturmayı içerir. 2. Kahramanın Yolculuğu: Bu unsur, müşterilerinin markasını alarak dönüşümsel yolculuğa odaklanır, zorlukların üstesinden gelmelerine ve hedeflerine ulaşmalarına yardımcı olur. 3. Ritüel: Bu unsur, markanın kimliğini güçlendirmeye ve takipçileri arasında bir aidiyet duygusu yaratmaya yardımcı olan bir dizi uygulama ve gelenek yaratmayı içerir. 4. Tabu: Bu unsur, markanın yasaklanmış veya yasaklanmış yönleriyle ilgilenir ve onu daha davetkar ve özel kılar. 5.
العلامة التجارية الأولية تخلق أنظمة اعتقاد تجذب المجتمعات، يقدم Patrick Hanlon's Primalbranding Create Belief Systems That Attract Communities دليلاً شاملاً لفهم قوة أنظمة الاعتقاد في تشكيل نجاح العلامات التجارية والمجتمعات. يجادل المؤلف بأن مفتاح بناء علامة تجارية ناجحة يكمن في تطوير نظام معتقدات قوي يتردد صداها لدى الجمهور المستهدف، ويمكن تحقيق ذلك من خلال فهم وتطبيق الأصول السبعة التي يمكن تحديدها والمعروفة باسم الكود الأساسي. هذه الأصول هي الأساس الذي يتم على أساسه بناء هوية العلامة التجارية وقيمها وأهدافها، وهي قادرة على إشراك وإشراك مجتمع من المتابعين المخلصين. يتكون الرمز الرئيسي من سبعة عناصر: 1. تاريخ الخلق: يتضمن هذا العنصر إنشاء سرد مقنع يشرح أصل وتاريخ العلامة التجارية، مما يوفر إحساسًا بالعمق والمعنى للمستهلكين. 2. رحلة البطل: يركز هذا العنصر على الرحلة التحويلية التي تأخذ علامة عملائها التجارية، وتساعدهم على التغلب على التحديات وتحقيق أهدافهم. 3. الطقوس: يتضمن هذا العنصر إنشاء مجموعة من الممارسات والتقاليد التي تساعد في تقوية هوية العلامة التجارية وخلق شعور بالانتماء بين أتباعها. 4. المحرمات: يتعامل هذا العنصر مع الجوانب المحظورة أو المحظورة للعلامة التجارية، مما يجعلها أكثر جاذبية وحصرية. 5.

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