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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals - Idris Mootee September 1, 2003 PDF  BOOKS
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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
Author: Idris Mootee
Year: September 1, 2003
Format: PDF
File size: PDF 21 MB
Language: English



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60Minute Brand Strategist - The Essential Brand Book for Marketing Professionals In today's fast-paced and ever-changing business landscape, it's no secret that branding has become a crucial aspect of any successful company. With the rise of technology and the internet, consumers have more power and control over the products and services they choose to support. As a result, companies must adapt and evolve their brand strategies to keep up with the demands of their target audience. This is where "60Minute Brand Strategist - The Essential Brand Book for Marketing Professionals" comes into play. Written by Idris Mootee, this book offers a comprehensive guide to building relevant, authentic, and sustainable brands in the 21st century. With a unique blend of business strategy, customer experience, and anthropology, this new and updated edition provides a fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. The author emphasizes the importance of understanding the process of technology evolution and its impact on modern knowledge, as well as the need to develop a personal paradigm for perceiving the technological process. The book begins by highlighting the challenges traditional branding faces in a hyperconnected world, and how these challenges can be overcome with the right approach.
60Minute Brand Strategic - The Essential Brand Book for Marketing Professionals В современном динамичном и постоянно меняющемся бизнес-ландшафте не секрет, что брендинг стал важнейшим аспектом любой успешной компании. С ростом технологий и Интернета потребители получают больше власти и контроля над продуктами и услугами, которые они предпочитают поддерживать. В результате компании должны адаптировать и развивать свои стратегии бренда, чтобы соответствовать требованиям своей целевой аудитории. Здесь в игру вступает «60Minute Brand Strategic - The Essential Brand Book for Marketing Professionals». Эта книга, написанная Идрисом Мути, предлагает исчерпывающее руководство по созданию актуальных, аутентичных и устойчивых брендов в XXI веке. Благодаря уникальному сочетанию бизнес-стратегии, клиентского опыта и антропологии, это новое и обновленное издание дает возможность по-новому взглянуть на мудрость стратегии бренда в центре корпоративной стратегии. Автор подчеркивает важность понимания процесса эволюции технологий и его влияния на современные знания, а также необходимость выработки личностной парадигмы восприятия технологического процесса. Книга начинается с освещения проблем, с которыми сталкивается традиционный брендинг в гиперсвязанном мире, и того, как эти проблемы можно преодолеть с помощью правильного подхода.
60Minute Brand Strategic - The Essentiel Brand Book for Marketing Professionals Dans un paysage d'affaires dynamique et en constante évolution, il n'est pas un secret que la marque est devenue l'aspect le plus important de toute entreprise réussie. Avec la croissance de la technologie et de l'Internet, les consommateurs ont plus de pouvoir et de contrôle sur les produits et services qu'ils préfèrent soutenir. En conséquence, les entreprises doivent adapter et développer leurs stratégies de marque pour répondre aux exigences de leur public cible. C'est là que le « 60Minute Brand Strategic - The Essentiel Brand Book for Marketing Professionals » entre en jeu. Ce livre, écrit par Idris Muti, offre un guide complet pour créer des marques pertinentes, authentiques et durables au XXIe siècle. Grâce à un mélange unique de stratégie d'entreprise, d'expérience client et d'anthropologie, cette nouvelle édition renouvelée offre l'occasion de jeter un regard nouveau sur la sagesse de la stratégie de marque au cœur de la stratégie d'entreprise. L'auteur souligne l'importance de comprendre le processus d'évolution de la technologie et son impact sur les connaissances modernes, ainsi que la nécessité d'élaborer un paradigme personnel de la perception du processus technologique. livre commence par mettre en lumière les défis auxquels la marque traditionnelle est confrontée dans un monde hyper connecté et comment ces défis peuvent être surmontés avec la bonne approche.
60Minute Brand Strategic - The Essential Brand Book for Marketing Professionals En un panorama empresarial dinámico y en constante cambio, no es ningún secreto que la marca se ha convertido en un aspecto esencial de cualquier empresa exitosa. Con el crecimiento de la tecnología y de Internet, los consumidores ganan más poder y control sobre los productos y servicios que prefieren mantener. Como resultado, las empresas deben adaptar y desarrollar sus estrategias de marca para cumplir con los requisitos de su público objetivo. Aquí entra en juego «60Minute Brand Strategic - The Essential Brand Book for Marketing Professionals». Este libro, escrito por Idris Muti, ofrece una guía exhaustiva para crear marcas relevantes, auténticas y sostenibles en el siglo XXI. Con una combinación única de estrategia de negocio, experiencia del cliente y antropología, esta nueva y renovada edición ofrece la oportunidad de dar una nueva mirada a la sabiduría de la estrategia de marca en el centro de la estrategia corporativa. autor destaca la importancia de comprender el proceso de evolución de la tecnología y su impacto en el conocimiento actual, así como la necesidad de generar un paradigma personal para la percepción del proceso tecnológico. libro comienza resaltando los desafíos que enfrenta la marca tradicional en un mundo hiperconectado y cómo estos desafíos pueden ser superados con el enfoque correcto.
60Minuth Brand Estratégico - The Essential Brand Book for Marketing Professionals No atual panorama de negócios dinâmico e em constante mudança, não é segredo que a marca se tornou o aspecto mais importante de qualquer empresa de sucesso. Com o aumento da tecnologia e da Internet, os consumidores ganham mais poder e controle sobre os produtos e serviços que preferem manter. Como resultado, as empresas devem adaptar e desenvolver suas estratégias de marca para atender às exigências do seu público-alvo. É aqui que entra em jogo «60Minuth Brand Estrategic - The Essential Brand Book for Marketing Professionals». Este livro, escrito por Idris Muti, oferece uma orientação abrangente para a criação de marcas atuais, autênticas e sustentáveis no século XXI. Com uma combinação única de estratégia de negócios, experiência de clientes e antropologia, esta nova e atualizada edição oferece uma nova oportunidade de olhar para a sabedoria da estratégia da marca no centro da estratégia corporativa. O autor ressalta a importância de compreender a evolução da tecnologia e seus efeitos sobre o conhecimento moderno, bem como a necessidade de criar um paradigma pessoal de percepção do processo tecnológico. O livro começa com a cobertura dos problemas que a marca tradicional enfrenta no mundo hiperconectado e como esses problemas podem ser superados através da abordagem correta.
60Minute Brand Strategic - The Essential Brand Book for Marketing Professionals In un panorama moderno e dinamico e in continua evoluzione, non è un segreto che il brand sia diventato un aspetto fondamentale di ogni azienda di successo. Con l'aumento della tecnologia e di Internet, i consumatori ottengono più potere e controllo sui prodotti e sui servizi che preferiscono sostenere. Di conseguenza, le aziende devono adattare e sviluppare le proprie strategie per soddisfare le esigenze del proprio pubblico target. Qui entra in gioco «60Minute Brand Strategic - The Essential Brand Book for Marketing Professionals». Questo libro, scritto da Idris Muti, offre una guida completa alla creazione di marchi attuali, autentici e sostenibili nel XXI secolo. Grazie a una combinazione unica di strategie aziendali, esperienza dei clienti e antropologia, questa nuova e rinnovata edizione offre una nuova visione della saggezza della strategia del marchio al centro della strategia aziendale. L'autore sottolinea l'importanza di comprendere l'evoluzione della tecnologia e il suo impatto sulle conoscenze moderne e la necessità di sviluppare un paradigma personale per la percezione del processo tecnologico. Il libro inizia con la copertura dei problemi che il brand tradizionale incontra nel mondo iperconnesso e come questi problemi possono essere affrontati con un approccio corretto.
60Minute Brand Strategic - The Essential Brand Book for Marketing Professionals In der heutigen dynamischen und sich ständig verändernden Geschäftslandschaft ist es kein Geheimnis, dass Branding zu einem entscheidenden Aspekt eines erfolgreichen Unternehmens geworden ist. Mit dem Wachstum der Technologie und des Internets erhalten die Verbraucher mehr Macht und Kontrolle über die Produkte und Dienstleistungen, die sie bevorzugen. Infolgedessen müssen Unternehmen ihre Markenstrategien anpassen und weiterentwickeln, um die Anforderungen ihrer Zielgruppe zu erfüllen. Hier kommt „60Minute Brand Strategic - The Essential Brand Book for Marketing Professionals“ ins Spiel. Dieses Buch von Idris Muti bietet eine umfassende Anleitung zum Aufbau relevanter, authentischer und nachhaltiger Marken im 21. Jahrhundert. Mit einer einzigartigen Kombination aus Geschäftsstrategie, Kundenerfahrung und Anthropologie bietet diese neue und aktualisierte Ausgabe die Möglichkeit, die Weisheit der Markenstrategie im Zentrum der Unternehmensstrategie neu zu betrachten. Der Autor betont die Bedeutung des Verständnisses des Prozesses der Technologieentwicklung und seines Einflusses auf das moderne Wissen sowie die Notwendigkeit, ein persönliches Paradigma für die Wahrnehmung des technologischen Prozesses zu entwickeln. Das Buch beginnt mit der Hervorhebung der Herausforderungen, denen sich traditionelles Branding in einer hypervernetzten Welt gegenübersieht und wie diese Herausforderungen mit dem richtigen Ansatz bewältigt werden können.
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60Minute Marka Stratejisi - Pazarlama Profesyonelleri İçin Temel Marka Kitabı Günümüzün dinamik ve sürekli değişen iş ortamında, markalaşmanın başarılı bir şirketin kritik bir yönü haline geldiği bir sır değil. Teknolojinin ve internetin yükselişiyle birlikte tüketiciler, desteklemeyi seçtikleri ürün ve hizmetler üzerinde daha fazla güç ve kontrol kazanıyor. Sonuç olarak, şirketler marka stratejilerini hedef kitlelerinin gereksinimlerini karşılayacak şekilde uyarlamalı ve geliştirmelidir. İşte geliyor "60Minute Marka Stratejik - Pazarlama Uzmanları için Temel Marka Kitabı". İdris Muti tarafından yazılan bu kitap, 21. yüzyılda ilgili, özgün ve sürdürülebilir markalar yaratmak için kapsamlı bir rehber sunuyor. İş stratejisi, müşteri deneyimi ve antropolojinin benzersiz bir kombinasyonu ile bu yeni ve güncellenmiş baskı, kurumsal stratejinin merkezinde yer alan marka stratejisinin bilgeliğine yeni bir bakış açısı sunuyor. Yazar, teknoloji evrimi sürecini ve modern bilgi üzerindeki etkisini anlamanın önemini ve teknolojik sürecin algılanması için kişisel bir paradigma geliştirme ihtiyacını vurgulamaktadır. Kitap, hiper bağlantılı bir dünyada geleneksel markalaşmanın karşılaştığı zorlukları ve bu zorlukların doğru yaklaşımla nasıl üstesinden gelinebileceğini vurgulayarak başlıyor.
60Minute Brand Strategic - The Essential Brand Book for Marketing Professionals في مشهد الأعمال الديناميكي والمتغير باستمرار اليوم، ليس سراً أن العلامة التجارية أصبحت جانباً مهماً لأي شركة ناجحة. مع ظهور التكنولوجيا والإنترنت، يكتسب المستهلكون المزيد من القوة والتحكم في المنتجات والخدمات التي يختارون دعمها. نتيجة لذلك، يجب على الشركات تكييف وتطوير استراتيجيات علامتها التجارية لتلبية متطلبات جمهورها المستهدف. هنا يأتي «العلامة التجارية الإستراتيجية 60Minute - كتاب العلامة التجارية الأساسي لمحترفي التسويق». يقدم هذا الكتاب، الذي كتبه إدريس موتي، دليلاً شاملاً لإنشاء علامات تجارية ذات صلة وأصيلة ومستدامة في القرن الحادي والعشرين. مع مزيج فريد من استراتيجية العمل وتجربة العملاء والأنثروبولوجيا، يوفر هذا الإصدار الجديد والمحدث نظرة ثاقبة جديدة على حكمة استراتيجية العلامة التجارية في قلب استراتيجية الشركة. ويشدد المؤلف على أهمية فهم عملية تطور التكنولوجيا وأثرها على المعارف الحديثة، فضلا عن الحاجة إلى وضع نموذج شخصي لتصور العملية التكنولوجية. يبدأ الكتاب بتسليط الضوء على التحديات التي تواجه العلامات التجارية التقليدية في عالم شديد الارتباط وكيف يمكن التغلب على هذه التحديات بالنهج الصحيح.

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