Book Description: Signifying and Understanding Reading the Works of Victoria Welby and the Signific Movement Semiotics Communication and Cognition [SCC] 2 Author: Victoria Welby Publication Date: March 15, 2019 Publisher: Bloomsbury Academic Pages: 368 Binding: Paperback Language: English Subject: Semiotics & Communication Studies The Plot: In this thought-provoking book, author Victoria Welby delves into the world of semiotics and its significance in modern communication and cognition. The book offers a comprehensive overview of Welby's work and the Signific Movement, providing readers with a deeper understanding of the relationship between signs, value, meaning, and understanding. It highlights the importance of developing a personal paradigm for perceiving the technological process of developing modern knowledge as the basis for human survival and unity in a warring state. The book is divided into several chapters, each focusing on a specific aspect of semiotics and its application to communication and cognition. Chapter one provides an introduction to the field of semiotics, exploring the concept of signs and their role in shaping our perception of the world. Chapter two examines the significance of value and meaning in language and communication, demonstrating how these elements are intertwined and crucial to effective communication.

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