A. Krasnoperov, published in 2019. The book "Электронная коммерция" by A. A. Krasnoperov, published in 2019, is a comprehensive guide to understanding the evolution of technology and its impact on modern society. The author argues that the rapid pace of technological change requires individuals to develop a personal paradigm for perceiving and adapting to these changes in order to ensure the survival of humanity and the unity of people in a world torn apart by conflict. The book begins by exploring the history of technology and its role in shaping human civilization. The author highlights the significance of the Industrial Revolution and the Information Age, which have transformed the way we live, work, and communicate. He emphasizes the need for individuals to understand the technological process and its implications for society, as well as the importance of developing a personal paradigm for navigating this rapidly changing landscape. The author then delves into the concept of electronic commerce, explaining how it has revolutionized the way businesses operate and interact with customers. He discusses the various forms of electronic commerce, including e-commerce, mobile commerce, and social commerce, and their potential for creating new opportunities and challenges. He also examines the role of digital payments, online marketplaces, and digital advertising in the electronic commerce ecosystem.

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