Book Description: Behavioural Business: The Psychology of Decisions in Economy, Business, and Policy Contexts Author: [Authors' Names] April 12, 2024 Summary: In this groundbreaking book, the authors delve into the fascinating world of behavioural business, exploring the latest insights and tools from psychology and behavioural science to decision-making in business management and policy. Behavioural business is a unique field that differs from both behavioural economics and psychology, offering a fresh perspective on behavioural interventions in policy and business. The authors, who are members of the Behavioural Business Lab at RMIT University in Australia, bring together state-of-the-art knowledge in their areas of expertise to provide a comprehensive overview of this emerging field. The book is divided into several chapters, each focusing on a specific aspect of behavioural business. Chapter 1 introduces the concept of behavioural business and its significance in today's fast-paced and ever-changing economic landscape.

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