DeLorean The Rise Fall and Second Acts of the DeLorean Motor Company The story of John DeLorean's life reads like a Hollywood script. He was born into poverty in Detroit, Michigan, but his intelligence and drive propelled him to become one of the most influential automotive engineers of the 20th century. He revolutionized the industry with innovative designs and technologies that challenged the status quo, but his meteoric rise was followed by an equally dramatic fall from grace. This book delves into the triumphs and tribulations of DeLorean's career, exploring how his visionary ideas and relentless ambition shaped the future of transportation and left an indelible mark on popular culture. The Rise of DeLorean Motor Company John DeLorean's journey began in the early 1960s when he joined General Motors (GM) as a young engineer. His talent quickly became apparent, and he rose through the ranks, earning respect for his unconventional thinking and groundbreaking designs. At the age of 34, he was appointed head of the Pontiac division, where he oversaw the development of iconic vehicles such as the GTO and the Firebird. However, his true passion project was the creation of a new sports car that would challenge the establishment and redefine the American auto industry. In 1975, he founded the DeLorean Motor Company, which would become synonymous with innovation and risk-taking.

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