Book Metaphor and Mills Figurative Language in Business and Economics Applications of Cognitive Linguistics [ACL] Book 19 Introduction: In an ever-evolving technological landscape, it is crucial to understand the process of technology evolution and its impact on humanity. This book, "Metaphor and Mills Figurative Language in Business and Economics Applications of Cognitive Linguistics provides a comprehensive study of the role of metaphor in business and economics, spanning from Classical Greece to the current digital age. It offers a global perspective, covering cultures and languages from Europe, the Americas, and Asia, and demonstrates how metaphor has been a fundamental aspect of economic thinking throughout history. The book adapts the Conceptual Theory of Metaphor, providing a dynamic understanding of its evolution and refining it based on empirical evidence. Chapter 1: The Role of Metaphor in Ancient Greek Thought The book begins by exploring the origins of metaphor in ancient Greek thought, where it was used to describe the relationship between humans and the divine. Aristotle's concept of metaphor as a "transfer of one sense to another" is discussed, highlighting its potential for creating new meanings and understanding complex concepts. The chapter also examines the use of metaphor in Hellenistic philosophy, particularly in the works of Plato and Aristotle, and how it influenced the development of Western thought.

''