The author emphasizes the importance of understanding the technology development process and its impact on society, highlighting the need for individuals to develop a personal paradigm for comprehending the technological advancements that shape modern knowledge. This paradigm is crucial for both human survival and unity in a world torn apart by conflict. The book begins by exploring the concept of power negotiating, which involves using one's skills and abilities to achieve desired outcomes while maintaining positive relationships with others. The author argues that this approach is essential in today's fast-paced and ever-changing world, where technology plays an increasingly significant role in shaping our lives. He stresses the importance of recognizing the power dynamics at play in any negotiation and learning to navigate them effectively. Dawson then delves into the history of negotiation, tracing its evolution from ancient times to the present day. He explains how different cultures and societies have approached negotiation throughout history, highlighting key milestones and turning points that have influenced the development of negotiation techniques.

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